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Dear Typography

What is Dear Typography?

Dear Typography is a guideline book for the designer who sets type. Nowadays, awareness of fonts and typography has become a bigger part of our lives more than it once was. I thought I’d share some of the ideas, tips and information with the designer and viewer. Even the subtle differences in typography such as appropriate small caps, old style figures, kerning and ligatures can dramatically affect how people react to a document/design.

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Why should you care about Typography?

The brand is the unique personality that identifies a product, service, person, or place. The design gives us the visual image of a brand. The selection of typefaces and their arrangement can be as important as the use of color, images, or abstract graphics in creating a brand.

Reflect Harmony & Professionalism

Applying ligatures is just another addition of typography that helps reflect harmony and professionalism. Dear Typography includes tips and tricks on how to enable ligatures in multiple design programs while giving you insights on how they can formatting your flow regardless of what kind of project you are design for. Harmonic type design provides continuity amongst your content making it easier for the reader to digest the information.

Make it or break it.

The selection of typefaces and how they are treated is critical when designing. Choose the right typeface not only gains customer’s trust, but it can also impact engagement. We all recognize Nike in bold italics which implies a bold brand moving forward fast through innovation of athletic wear.

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edMints

edMints is a personal project that I created to promote myself as a freelance graphic designer. I put together a tin that contained a system that integrates my love for both type and design. Typography is very important to me, as it should be to others as well. edMints contains the anatomy of type card, typography stickers, and my business card that clearly demonstrates my appreciation and good taste in type.