Accounts Receivables Automation for Property Managers
ClickPay
Re-Branding ClickPay
Revamping a fintech brand involves a strategic blend of modern aesthetics and user-centric functionality. The goal was to breathe new life into the ClickPay’s brand identity, making it more approachable while maintaining a sense of credibility and professionalism. I designed a fresh, sophisticated brand that resonates with both existing and potential clients.
Promotional Product Flyers
One pagers and product sheets were designed to summarize key features, benefits, and unique selling points of products, making it easy for potential clients to grasp essential information at a glance.
Custom Marketing Materials
While many may think physical media is declining, it is sometimes the most effective way to get the message through. In many cases some residents aren’t even aware that an online portal exists. Buckslips make it easy to convey essential information, making it easy for residents to understand the benefits of signing up and drive user adoption,
Amex Rewards Campaign
Residents who use their American Express credit cards to pay their rent and make purchases at participating local businesses will enjoy exclusive rewards and benefits. This initiative not only encourages shopping locally but also enhances the overall resident experience.
Custom Branded Portals
Transforming the resident experience starts with a custom branded portal. Templates were created for clients to use with their residents that reflect their unique style while ensuring security and efficiency. This solution not only simplified transactions but also strengthened the community’s identity. while providing residents with an easy-to-use interface that fosters engagement.
Costumer UI UX Redesign
The redesign of the Clickpay user experience marks a pivotal improvement in user engagement and satisfaction. The updated interface offers a streamlined navigation process, making it easier for users to manage payments and transactions.
eBooks & Digital Assets
It was critical to elevate ClickPay’s digital presence during the Covid-19 era since physical events were on hold. We transitioned a hybrid formula to create a digital asset library that included eBooks. These eBooks were tailored for campaigns and new products, providing valuable insights for the Homeowner community.
Brochures & Print Collateral
Part of the marketing strategy was to design brochures that capture attention and drive sales. Each brochure serves as a tangible representation of ClickPay, crafted to provide concise, engaging information while showcasing the latest product offerings helping to convert interest into action.
Step by Step Animation
This engaging visual tutorial walks residents through each phase of submitting their rent online, ensuring they feel confident and informed. From logging into the tenant portal to finalizing the transaction, the friendly and approachable animation breaks down complex steps into simple visuals.
Organic Social Media Marketing
At ClickPay, maintaining an active social media presence is crucial for keeping our customers and future clients informed about the latest products, and offerings.
Events & Tradeshows
ClickPay did not have a trade-show presence. I worked closely with the sales team to create one to help stand out in a crowded marketplace. We created swag items and giveaways to help attract attention but also engage attendees and facilitate interaction, creating an inviting atmosphere that encourages meaningful conversations.
Sales Enablement Campaigns
I was able to use calligraphy and lettering for events dedicated to the sales team. Welcome kits with custom materials were designed to add personality to the event.
